In the past week, I have attended two events that were ‘damper’ than a damp squib. Really! I could not be less impressed with my experience of these. The first...
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A word or 2
As you might have guessed we’re in the business of words. Real words with real meaning. No guff, fluff or gobbledygook.

This means every word is carefully crafted to ensure:
- clear meaningful messages that convey bottom‑line benefits to the target audience.
- relevance and currency through trend research
- a clear brand personality with consistent messaging
content that enhances brand reach and presence
a meticulous checking system to eliminate errors and rewrites
added value by delivering precision
SERVICES

Our services include writing, editing and proofreading for:
- Press releases
- Blogging
- Content strategy and development
- Research articles
- Executive summaries
- Conference coverage
- E-books
- Web content
- Email campaigns
Please email any questions to
“the past is always tense,
the future perfect”
– Zadie Smith
“the past is always tense, the future perfect, and the present a gift”
– Iza Grek
BLOG
Platitudes and punchlines: the writer’s tightrope
Both clichés and idioms reflect the human desire for expression that is concise yet evocative. They help us communicate complex ideas quickly and paint mental images without lengthy explanations. They...
Read MoreNow you too can prevent using avoid incorrectly
lesson on the usage of prevent and avoid.
Read MoreHow breaking bread is a social act that’s lasted through time
The other day I bumped into someone I knew at high school. I remembered her comment that a certain crowd of our peers did not want to break bread with...
Read MoreCutting your coat may lead to cold knees and fewer cups of coffee: Idioms
Let’s face it: no one wants to be told to scale down. Whether it’s ambitions, appetites, or accessories, we tend to dream in technicolour. But the age-old idiom “cut your...
Read MoreHow cold weather makes all tasks Herculean
Just getting out of bed in below freezing temperatures feels like a Herculean task – so much easier and more pleasant to snuggle under the duvet, turn up the electric...
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Iza Grek
Writing Services
Latest Posts
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Nothing but a Damp Squib: idiom usageSeptember 4, 2025/0 Comments
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Platitudes and punchlines: the writer’s tightropeAugust 11, 2025/
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Now you too can prevent using avoid incorrectlyJuly 31, 2025/
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